Amazon is interested in ICC Media Rights for India, the United Kingdom, South Africa, and the United States, according to a report.

Amazon Prime Video withdrew from the Indian Premier League (IPL) media rights at the last minute, but the e-commerce giant appears to be eyeing the International Cricket Council (ICC) media rights. According to Cricbuzz, Amazon is now interested in ICC media rights.

According to the report, the ICC media rights tender, which occurs once a year, is ideal for Amazon Prime's business strategy. The ICC's rights are valid from 2024 to 2031. Amazon appears to have met with ICC officials recently, with the most recent meeting taking place in June in the United Kingdom. Prior to the UK meeting, three other meetings were held in India, Dubai, and the United States.

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Amazon Prime Video Could Bid For More Regions

The ICC currently offers three packages: television, digital, and both TV and digital combined. For those who are unaware, Prime Video recently acquired the rights to the Champions League in the United Kingdom, which will consist of approximately 23 games with BT beginning in the 2024/25 season.

The tech behemoth already has streaming rights to the US Open Tennis Tournament and weekend Premier League football games. It owns the rights to the French Open tennis tournament and Ligue 1 football in France, and the NFL on its OTT platform in the United States. It also has a sports streaming presence in Italy, Germany, and a few other European countries.

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Prime Video recently hosted India's tour of New Zealand in India (Women). Prime Video currently owns the rights to New Zealand cricket. Amazon Prime was set to bid for Package C, which included 18-22 non-exclusive games, for the recently concluded IPL rights, but it backed down at the last minute.

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Furthermore, Prime Video's discussions with the ICC revealed an interest in other areas, such as the United Kingdom, the United States, and South Africa, and the company may bid in those regions when the ICC issues its tender. As of today, the ICC has issued the India tender, and the American market will follow.